Privacy Policy

1. Introduction

This Privacy Policy describes how Consuly Pte. Ltd. ("Consuly," "we," "our," "us"), a company registered in Singapore which owns and operates the Unburden AI platform ("Platform," "Services"), collects, uses, shares, and protects your personal information and other data when you use our website, application, and services.

By accessing or using our Services, you acknowledge that you have read and understood this Privacy Policy. This Privacy Policy is incorporated into and forms part of our Terms and Conditions.

For the purposes of this Privacy Policy, "Personal Data" refers to any information relating to an identified or identifiable natural person, directly or indirectly, including but not limited to name, email address, IP address, or other identifiers.

2. Information We Collect

We collect the following types of information:

2.1 Account Information

When you create an account, we collect your name, email address, password (stored in encrypted form), company name (if applicable), and subscription plan details.

2.2 Payment Information

For paid subscriptions, we collect billing address and payment method details. Full payment information (such as credit card numbers) is processed by our third-party payment processors, and we do not store complete payment card details on our servers.

2.3 Input Content for AI

We collect website URLs, text samples, documents, or other content you provide for AI Persona training and content generation. This may include content from your website, writing samples, or specific instructions you provide to guide content creation.

2.4 Generated Content

We store the blog posts, articles, or other text generated by our AI for your account.

2.5 Usage Data

We collect information about how you interact with our Services, including:

• Features used, frequency, and duration of use
• IP address and location information
• Browser type and version
• Device information (type, operating system)
• Log data and pages visited
• Referral source

2.6 Communications

We keep records of communications when you contact our support team or provide feedback (emails, chat logs).

2.7 Cookies and Tracking Technologies

We use cookies, pixels, and similar technologies to collect information about your browsing activities. For more details, see Section 10 (Cookies and Tracking Technologies).

3. How We Use Your Information

We use the information we collect for the following purposes:

3.1 To Provide and Maintain the Services

• Create and manage your account
• Generate AI Personas based on your inputs
• Generate content using these AI Personas
• Enable publishing features
• Process and manage subscriptions
• Provide customer support

3.2 To Process Payments

We use payment information to process subscription payments and manage billing through our payment processor.

3.3 To Improve the Services

We analyze usage patterns to understand user needs, troubleshoot issues, and develop new features. This may include:

• Analyzing how users interact with specific features
• Identifying areas for improvement
• Developing and testing new features

Important Note on AI Model Improvement: We may use anonymized and aggregated data derived from user inputs and generated content to improve our AI models and algorithms. This data is processed in a way that does not identify individual users or their specific content. We do not use your Input Content or Generated Content for training third-party Large Language Models (LLMs) without explicit consent.

3.4 To Communicate with You

• Respond to inquiries and support requests
• Send service-related announcements (updates, maintenance)
• Send marketing communications (with consent where required by law)
• Provide information about new features or services

3.5 For Security and Compliance

• Prevent fraud and unauthorized access
• Enforce our Terms and Conditions
• Comply with legal obligations
• Protect the rights, property, or safety of Consuly, our users, or others

4. Legal Basis for Processing

We process your personal data on the following legal grounds:

4.1 Performance of a Contract

Processing necessary to deliver the Services you signed up for, including account management, content generation, and subscription management.

4.2 Legitimate Interests

Processing for purposes such as service improvement, security, fraud prevention, and analytics, where these interests are not overridden by your rights and freedoms.

4.3 Consent

Processing based on your specific consent, such as for sending marketing communications or using non-essential cookies. You have the right to withdraw your consent at any time.

4.4 Legal Obligation

Processing required to comply with applicable laws, regulations, or legal processes, such as financial record-keeping requirements.

5. How We Share Your Information

We may share your information with the following categories of third parties:

5.1 Third-Party AI Providers

To generate content, we use third-party Large Language Model (LLM) providers. Your input content and prompts are sent to these providers to generate the output. These providers may include OpenAI, Google, Anthropic, or similar services. Each provider has its own privacy policy governing how they handle data:

• We select providers that commit to not using customer data for training their models without explicit consent
• We have data processing agreements in place with these providers to protect your information
• We regularly review their privacy practices to ensure compliance with our standards

5.2 Service Providers

We share information with service providers who help us operate, develop, and improve our Services:

• Cloud hosting providers (e.g., AWS, Google Cloud)
• Payment processors
• Analytics providers
• Email service providers
• Customer support tools

These service providers only access data necessary for their function and are contractually bound to protect it and use it only for the purposes for which it was shared.

5.3 Platform Integration Partners

If you connect third-party platforms (e.g., WordPress, social media), we share data with these platforms based on your authorization to enable the requested functionality.

5.4 Legal Requirements

We may disclose your information if required by law, regulation, legal process, or governmental request, including to respond to subpoenas or court orders.

5.5 Business Transfers

In the event of a merger, acquisition, reorganization, bankruptcy, or other sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify users of any such change in ownership or control of personal information.

5.6 With Your Consent

We may share your information with other third parties when we have your consent to do so.

We do not sell your personal data to third parties.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized or unlawful processing, accidental loss, destruction, or damage. These measures include:

• Encryption of data at rest and in transit
• Access controls and authentication mechanisms
• Regular security assessments and penetration testing
• Employee training on data security and privacy
• Monitoring for suspicious activities

While we strive to use commercially acceptable means to protect your personal data, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security. We are committed to protecting your data and will notify you in case of a data breach as required by applicable law.

7. Data Retention

We retain different types of data for different periods:

• Account Data: We retain your account data for as long as your account is active, plus a reasonable period afterward to handle any follow-up questions or legal requirements.
• Input Content: We retain the content you provide for AI training and generation for as long as your account is active, or as needed to provide you with our Services.
• Generated Content: We retain AI-generated content for as long as your account is active, or until you delete it.
• Usage Data: We retain usage data for a shorter period (typically 12-24 months) for analytics purposes.
• Communications: We retain communications with our support team based on the nature of the inquiry and any ongoing relationship.

When you delete your account, we will delete or anonymize your personal data within a reasonable time period, unless we are required to retain it for legal or regulatory reasons. Anonymized and aggregated data that cannot identify you may be kept for longer periods for analytics and service improvement purposes.

8. International Data Transfers

Consuly Pte. Ltd. is based in Singapore, and your data is primarily processed and stored in Singapore. However, due to the global nature of our business and the use of third-party service providers, your data may be transferred to, stored in, and processed in countries outside of your country of residence, including countries that may not provide the same level of data protection as your home country.

When we transfer personal data outside of Singapore or the European Economic Area (EEA), we ensure that appropriate safeguards are in place to protect your data, such as:

• Transferring to countries that have been deemed to provide an adequate level of protection
• Using specific contracts approved by relevant data protection authorities (such as the Standard Contractual Clauses)
• Obtaining your explicit consent for certain transfers
• Implementing other legally compliant transfer mechanisms

9. Your Privacy Rights

Depending on your location, you may have certain rights regarding your personal data. These may include:

• Right to Access: You have the right to request information about the personal data we hold about you.
• Right to Rectification: You have the right to request the correction of inaccurate or incomplete personal data.
• Right to Erasure: You have the right to request the deletion of your personal data in certain circumstances.
• Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data in certain circumstances.
• Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format.
• Right to Object: You have the right to object to the processing of your personal data in certain circumstances, particularly for marketing purposes or based on legitimate interests.
• Right to Withdraw Consent: Where processing is based on consent, you have the right to withdraw your consent at any time.
• Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority, such as Singapore's Personal Data Protection Commission (PDPC) or your local data protection authority.

To exercise these rights, please contact us using the information provided in Section 13 (Contact Information). We will respond to your request within the timeframe required by applicable law. Please note that certain data may be exempt from these requests under applicable law.

10. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect information about your browsing activities on our website and to provide functionality.

10.1 What Are Cookies?

Cookies are small text files that are placed on your device when you visit a website. They are widely used to make websites work more efficiently and provide information to the website owners.

10.2 Types of Cookies We Use

• Essential Cookies: These are necessary for the website to function properly and cannot be turned off in our systems. They are usually set in response to actions you take, such as setting your privacy preferences, logging in, or filling in forms.
• Performance/Analytics Cookies: These allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site.
• Functionality Cookies: These enable the website to provide enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.
• Targeting/Advertising Cookies: These may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other sites.

10.3 Managing Cookies

Most web browsers allow you to control cookies through their settings. You can usually find these settings in the "Options" or "Preferences" menu of your browser. You can also use your browser settings to delete existing cookies.

Additionally, we provide a cookie consent tool when you first visit our website, allowing you to select which types of cookies you accept.

Please note that if you choose to disable certain cookies, some features of our website may not function properly.

11. Children's Privacy

Our Services are not directed to individuals under the age of 18. We do not knowingly collect personal data from children under 18. If we become aware that we have collected personal data from a child under 18 without verification of parental consent, we will take steps to remove that information from our servers.

If you believe we might have any information from or about a child under 18, please contact us using the information provided in Section 13 (Contact Information).

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. If we make material changes, we will provide notice through our website or by other means, such as email, prior to the changes becoming effective.

We encourage you to review this Privacy Policy periodically to stay informed about our data practices. Your continued use of our Services after any changes to this Privacy Policy constitutes your acceptance of the updated policy.

13. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact Consuly Pte. Ltd. at:

Email: privacy@unburden.cc

Address: 68 Circular Road, #02-01, 049422, Singapore

For data protection inquiries specifically, you can contact our Data Protection Officer at dpo@unburden.cc.